Gotuit metadata drives monetization of full episodes on Turner Sports websites

Woburn, MA, February 11, 2010 – Gotuit, a leading provider of video metadata technologies, today announced that Turner Sports has licensed Gotuit’s Video Metadata Management System (VMMS) to enhance the presentation and monetization of their video library. An example can be found at the site for Inside the NBA at http://www.nba.com/insidethenba/.

Gotuit is used by digital media publishers to define the advertising inventory and logical scenes within original source content. Rich, structured metadata is authored for each scene for presentation, video search, and targeted advertising purposes. Scenes are then published within compelling playlists specific to the original source content. The end result is typically a more engaging viewing experience that generates longer session times and more advertising delivered.

“We are thrilled to be working with Turner Sports to enhance such acclaimed programming” said Mark Pascarella, CEO of Gotuit. “Our patented technology fundamentally improves how publishers can package, present, and monetize their video, and our turn-key services make it simple for publishers to maximize the return on their content.”

About Gotuit

Gotuit is the leading provider of premium video metadata technology which optimizes the value of video libraries for professional content publishers. The Company’s patented Video Metadata Management System (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit is a software-as-a-service (SAAS) business powering video for leading brands such as Turner, ESPN, World Wrestling Entertainment, History Channel, Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, and private investors.